Each child receives two parent letters and gift guide envelopes. Parent letters are provided in English and Spanish. Schools that opt in to the eWallet program will have that information printed on the back of the “Has Arrived” parent letter.

The supply kit will include five “Giftland” aprons for our volunteers to wear in the shop! Natalie’s Holiday Shops are all about fun, and kids can’t help but grin from ear to ear when they see our volunteers dressed up and ready to help. 🎁✨
Natalie's Holiday Shop offers a online cash register system that is state of the art! We believe in staying on top of technology and offering the best register system in the business. It is compatible on all devices. We take cash,check,eWallet and Credit card at register. You can also add multiple cashiers, see sales at all times, track eWallet sales/redeemed wallets, request shipping labels, and so much more!
No more Cash lost in backpacks! It works just like a gift card! At Natalie's Elf Shelf ® Holiday Store, kids shop without cash thanks to Elf Wallet. Family and friends contribute funds online. Then kids choose their own gift items. It’s convenient, simple, and secure.

At Natalie’s Holiday Shops, we’re inspired by our customers—and we love the feedback you share! For 2026, you get to choose your holiday shop theme when you sign up.
Which holiday experience will your school choose?
🎄 Natalie’s Elf Shelf Holiday Shop — timeless, traditional charm
✨ Natalie’s Giftland Holiday Shop — bright, fun, and whimsical
Natalie’s Holiday Shops equips you with a wide variety of marketing tools—parent letters, posters, gift bags, banners,social media images and much more—to help your shop look polished, professional, and run effortlessly.



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